Tuesday, March 27, 2012

Was the iPhone worth it for Sprint?

An early read from one analyst on the iPhone's performance at Sprint suggests limited benefits from the device, despite its blockbuster status.
Did Sprint Nextel really need the iPhone?

That's what one Wall Street analyst is asking after looking at the company's year-end performance, which Sprint disclosed in a filing with the Securities and Exchange Commission yesterday. The results show that a bulk of Sprint's customers would have joined the carrier regardless of whether the iPhone was available, and only a fraction of the customers would have left the service for the iPhone elsewhere. Sprint began carrying the iPhone in October.

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